Why Partner With Us?
Hoboken SantaCon draws a huge, festive, highly social crowd every year — the perfect audience for brands that want to be part of the holiday fun.
Massive Reach
Thousands of 21+ attendees flooding Washington Street and Hoboken's best bars across a single festive day.
Social Buzz
SantaCon is one of the most photographed and shared events of the year — endless organic exposure for your brand.
Targeted Audience
An engaged, social 21–35 demographic that loves nightlife, experiences, and discovering new brands.
Partnership Opportunities
Flexible ways to get your brand involved — from becoming an official stop on the route to sponsoring drinks, swag, and activations.
🍺 Venue Partner
Become an official stop on the Hoboken SantaCon route. Get featured on our website, social media, and event materials, and drive thousands of costumed customers to your bar or restaurant.
🥃 Beverage Sponsor
Liquor, beer, and beverage brands can sponsor drink specials, branded activations, and featured placements at participating bars throughout the crawl.
🏪 Local Business Sponsor
Local businesses can sponsor swag bags, photo ops, or event activations. Perfect for restaurants, shops, and services in the Hoboken area.
📰 Media Partner
Media outlets and influencers can partner for coverage, press access, and cross-promotion before, during, and after the event.
Let's Talk Partnership
Fill out the form below or email us directly at info@hobokensantacon.com — we'll get back to you with package details.
Be Part of Hoboken's Biggest Holiday Event
Join Hoboken SantaCon 2026 as a sponsor or venue partner and put your brand in front of thousands of festive Santas.